AbOut uS
Versatile by design, soulful by nature.
the founder of
Active Live Morocco
Mbark Lamfourmi
Mbark Lamfourmi
My story begins in Mirleft, between the Atlantic breeze and the mountains of the Anti-Atlas.
Growing up in a fishing village taught me how to read the landscape, and showed me that hospitality is more than a service — it is a way of life.
My path in tourism has been built from the ground up. I began working closely with travelers as a client coordinator for travel agencies, an experience that gave me firsthand insight into what makes a journey truly unforgettable. Later, my love for the outdoors led me to become a mountain and trekking guide, following trails that taught me the importance of detail, safety, and deep respect for the natural world.
After years of constant learning and thousands of miles traveled, I now lead my own travel agency. I am supported by a top-tier professional team — people who share my vision and bring decades of experience in Morocco’s tourism sector.
At 49 years old, I look back with the satisfaction of someone who has turned a lifelong passion into a vocation. I never settle. I love what I do, and my driving force is constant evolution.
In a fast-changing world, my commitment is to always bring something fresh and contemporary to the table, blending the traditions of our land with modern perspectives to create authentic experiences that feel alive and meaningful.
Welcome to my vision of Morocco —
a journey where experience meets innovation.
Rooted in Morocco — connected across its landscapes.
At Active Live Morocco, we believe that a journey is more than movement — it’s connection. Between people, cultures, and landscapes. We create meaningful experiences in Morocco, drawing on our trusted network, local insight, and commitment to authenticity. Whether you’re dreaming of a desert retreat, a high-end event, or something entirely your own, we’re here to make it happen.
Versatility is our strength
With over 25 years of experience as an agency in travel, events, and logistics, Active Live Morocco brings deep expertise to every collaboration. We design each journey and event with intention — making sure every detail aligns with your values, goals, and sense of adventure.
High Standards meet Authenticity
To us, Morocco is more than a country — it’s a world of stories, traditions, and landscapes that we’re passionate about sharing. Our Berber roots, our love for the land, and our versatile expertise shape the way we work: warm, flexible, and attentive to what truly matters. From artisan-filled souks to the stillness of the Sahara, we craft moments that connect people to places.
Reviews
See what clients say travelers who’ve experienced Morocco with us.